01
Identity & Confidence
Personal brand, public speaking, professional presence
Summer 2026 Enrollment OpenBloom & Build · Girls' Edition20 seats only
Bloom& Build
A five-week immersive program that teaches young women entrepreneurship, financial literacy, branding, and life skills through real-world workshops, guest mentors, and a final pitch showcase.
5 weeks of curriculum
25 hands-on workshop days
20 seats · Bloomfield, NJ
What it is
An entrepreneurship academy designed for the next generation
Bloom & Build is not a summer camp. It is a structured 25-day program where girls aged 10 to 18 learn how to build a brand, manage money, present themselves professionally, and design a real business — taught by Casa de Flora founder Maritza Walton alongside guest experts in beauty, finance, fashion, mental health, and the culinary arts.
Every morning is core curriculum. Every afternoon is hands-on enrichment with a guest instructor. The program closes on August 8th with a public pitch showcase in front of families, mentors, and the Casa de Flora community.
Six pillars of the program
01 — 0602
Financial Literacy
Budgeting, credit, business banking, knowing your worth
03
Brand & Marketing
Social media strategy, content creation, brand shoot day
04
Entrepreneurship
Business structures, pricing, contracts, real pitching
05
Life Skills & Wellness
Etiquette, self-defense, nutrition, mental health
06
Creative Arts
Floral design, baking, makeup, hair, nail art, sewing
A day in the program
Every day is structured for growth
Monday–Friday · 9:00 AM to 4:00 PM · breakfast & lunch included.
- 019:00 – 9:20 AM
Welcome & Intention
Morning affirmation, daily intention, journal check-in.
- 029:20 AM – 12:00 PM
Core Curriculum
Entrepreneurship, life skills, and business education — taught by Maritza.
- 0312:00 – 12:30 PM
Lunch
Casa de Flora catering served in-house.
- 0412:30 – 3:00 PM
Afternoon Enrichment
Hands-on workshop with a guest instructor — different skill every day.
- 052:45 – 3:00 PM
Reflection & Dismissal
Daily reflection, journaling, pack-up.
Two age tracks · One program
Curriculum that meets her where she is
Every participant is placed on the track that matches her age. Both tracks run together but with age-appropriate depth, language, and activities.
Ages 10 – 13
Junior CEO Track
Visual · Story-driven · Game-based
- Business concepts taught through stories and creative play
- Visual workbook activities — vision trees, brand boards, mini marketplaces
- Age-appropriate health and wellness conversations in a safe space
- Closes Week 5 with a 2-minute creative business presentation
Ages 14 – 18
Rising Entrepreneur Track
Research-driven · Real tools · Real numbers
- Real budgets, P&L statements, and business plan outlines
- Personal brand bios, LinkedIn setup, and content calendars
- College & career prep — HBCU spotlight, scholarship roadmap, Common App
- Closes Week 5 with a 3-minute formal pitch including Q&A
Five weeks · One transformation
The 5-week curriculum
Morning · Core Curriculum
9:30 AM — 12:00 PM- Day 1Core values & vision board creation
- Day 2Personal brand statement
- Day 3Professional presence & dressing with intention
- Day 4Public speaking & storytelling fundamentals
- Day 5Body, puberty & wellness (age-separated)
Afternoon · Hands-On Enrichment
12:45 — 3:45 PM- Day 1Etiquette Workshop with Maritza
- Day 2Skin Care 101 with a guest esthetician
- Day 3Makeup Class with a guest MUA
- Day 4Open Body Talk + Journaling
- Day 5Bloom Boldly Dream Daily journal kick-off
What's included
Beyond the classroom
Guest Instructors Every Afternoon
25 different hands-on workshops led by working professionals: estheticians, MUAs, cosmetologists, pastry chefs, nail techs, a licensed therapist, a self-defense instructor, and more.
NYC Field Trip Day
Wednesday, August 6 — charter bus to the NYC Fashion District and Flower District. Real wholesale, real business, real entrepreneurship in action.
Professional Brand Shoot
Every participant leaves with professional brand photos shot in the Casa de Flora Selfie Studio — content she owns and can use immediately.
Bloom Boldly Dream Daily Journal
A personal journal she decorates and uses throughout the program. Hers to keep.
Vision Board + Brand Board
Built in Week 1, refreshed in Week 3, displayed at the Showcase. A visual record of who she's becoming.
Entrepreneur Panel Access
Wednesday, July 30 — direct Q&A with founders Kashif Jones (Crabbae), Ehi-Faith Oluwadare (House 157), Nneka Nurse (Best Dressed Plate), and more.
Public Pitch Showcase
Friday, August 8 at 6:15 PM — every girl pitches her business idea to family, mentors, and the Casa de Flora community.
Lunch & Materials
Casa de Flora catered lunch every day, all workbooks, journals, supplies, and materials are included.
This is not just a program completion. This is a coming-out. These girls walk in on July 6th figuring themselves out — they walk out on August 8th knowing exactly who they are, what they're building, and why they matter.
— Maritza Walton, Founder
Tuition
Two ways to enroll
Tuition includes all workshops, materials, daily lunch, the journal, brand shoot, NYC field trip, and the showcase ceremony. Deposit secures the seat — only 20 spots available.
Single Week
$395per week
Try one week — perfect if she can't commit to all five.
- Full Monday–Friday week (5 days, 9 AM – 3 PM)
- All workshops, materials & daily lunch
- Choice of any of the 5 weeks
- Certificate of week completion
Full Program
$1,500for all 5 weeks
Save $475The complete experience — every workshop, the field trip, and the Showcase.
- All 5 weeks · 25 days · every guest workshop
- NYC Fashion + Flower District field trip
- Professional brand shoot & content kit
- Bloom & Build Showcase + Certificate of Completion
- Letter to your future self (mailed Aug 2027)
August 8 · 6:15 PM
The Bloom & Build Showcase
After 25 days, every girl steps up to the podium and pitches her business idea — Junior CEOs deliver a 2-minute creative pitch, Rising Entrepreneurs deliver a formal 3-minute pitch with Q&A. Families, mentors, and the Casa de Flora community fill the room. It is the kind of evening she will remember for the rest of her life.
- 6:00 PMDoors open · Reception · Brand board gallery
- 6:15 PMWelcome — Maritza Walton
- 6:25 PMJunior CEO Track Pitches (2 min each)
- 7:05 PMRising Entrepreneur Pitches (3 min each)
- 7:50 PMGuest Keynote — Dr. La'Tesha Sampson
- 8:10 PMCertificate of Completion Ceremony
- 8:30 PMClosing Keynote — Maritza Walton
- 8:50 PMGroup Photo & Reception continues
Apply for Summer 2026
Save her seat
Twenty seats only. Submit her details below and we'll follow up within 48 hours with the application packet, deposit instructions, and a welcome call with Maritza.
Forms & info
Download the details
Read the full info packet for everything about the program, or complete the registration form and email it to events@casadeflorabar.com — we'll send a secure link for the $300 deposit to confirm her seat.
Submitting this form does not finalize enrollment. We'll review and contact you to complete the application and secure the seat.
Questions, answered
Before you enroll
Girls ages 10 to 18. Junior CEO Track (10–13) and Rising Entrepreneur Track (14–18) run side-by-side with age-appropriate activities, language, and depth.
July 6 through August 7, 2026 — five weeks, Monday through Friday, 9:00 AM to 3:00 PM. The public Showcase is Friday, August 8 at 6:15 PM at Casa de Flora.
$395 per week or $1,500 for the full 5-week program (saves $475). A deposit holds the seat; the balance is due before the program starts. Reach out if you need a payment plan — we want every girl who's ready for this to be able to come.
Every workshop and guest session, all materials and workbooks, the Bloom Boldly Dream Daily journal, the professional brand shoot, daily Casa de Flora–catered lunch, the NYC field trip, and the public showcase. Nothing extra to buy.
Yes — Casa de Flora caters lunch from 12:00 to 12:30 every day. Dietary restrictions are accommodated; let us know on the application.
Casa de Flora at 77–79 Washington Street, Bloomfield, NJ. The Selfie Studio, kitchen, and event space are all used throughout the program.
Maritza Walton — founder of Casa de Flora and Ritz-Walton Wedding Collection — leads the core curriculum. Every afternoon brings a different guest instructor: estheticians, cosmetologists, MUAs, pastry chefs, a licensed therapist, a self-defense instructor, and an entrepreneur panel of working business owners.
Just herself, a water bottle, and an open mind. Journals, workbooks, and all materials are provided.
Wednesday, August 6 — chartered bus from Casa de Flora at 8:30 AM, return by 4:00 PM. Two chaperones minimum. Girls visit the Fashion District and Flower District with Maritza narrating the business behind each stop. Parental permission required.
Full refund up to 14 days before the program starts. Within 14 days, the deposit is non-refundable; balance is refundable up to 7 days prior. Reach out — life happens, and we work with families when we can.